Communications plan for your event

Start with a plan. Preparing in advance is key. A communications / cover plan for your event will help you decide the information that should be published and prepare the messaging accordingly. Here are the elements we include in our event communications plan:

What does messaging entail? 

There is a difference between information and messages. Messages are what you want to convey with the information you give, what you want people to remember or think about. Therefore, your messages will determine the communications tools you choose.

Work on a set of messages in advance, but also leave room for improvisation and for adjusting your content to different formats, spaces and audiences.  

Be careful with scheduling messages, as the context may have differed once these messages get sent. This is especially important in the current climate, with events changing rapidly, so if you preschedule social media post make sure to regularly monitor them and delete them if context changes. There is also a risk of the tweets appearing less personal, so if prescheduling social media posts make sure to regularly check how people are interacting with those posts.

When should you start sharing and where?

Share early (2-3 weeks before), not so early (1 week before), and right before the event (day countdown). This is generally a good sharing pattern for social media but avoid replicating it via email, which can be overwhelming and have the opposite effect. Share a final schedule with times, so potential participants can plan accordingly. And try to share at different times, keeping in mind different time zones.

In terms of channels, try different channels to reach different audiences:


Revision #1
Created 28 October 2021 05:40:47 by Cathy
Updated 28 October 2021 05:42:04 by Cathy